PRADA

Inspire the world

Prada is founded in 1913 in Milan, by Mario Prada. Prada is pecializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories.

Her own daughter Miuccia inherited the company in 1978 to incorporates her ideas that would change it.

Since the 1990s Prada became one of the most influential fashion houses with fashion campaigns which are a mode of communication, an enigmatic and exclusive language, inspired by the real world.

What is Prada’s official website?

Visit official website

https://www.prada.com/

How did Prada’s success begin?

While the first Paris boutique opened in 1986, two years later the brand expanded its line of shoes and bags to include ready-to-wear, launching Miu Miu in 1993.

In 1994, she released her menswear line and in 1997, the Prada Sport line. Meanwhile, the brand became part-owner of compatriot Gucci before passing ownership of the luxury division of Kering Holdings (formerly PPR) in the late 1990s.

After starting a project in 1996, the brand expanded into beauty in 2000 with the release of Prada fragrances from the new Prada Beauty division.

Today, Prada is undoubtedly an important brand in the fashion world. In 2003, Lauren Weisberger published a novel called The Devil Wears Prada, in which the editor-in-chief of a famous fashion magazine wore only luxury brand clothes, such as Prada.