Prada is founded in 1913 in Milan, by Mario Prada. Prada is pecializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories.
Her own daughter Miuccia inherited the company in 1978 to incorporates her ideas that would change it.
Since the 1990s Prada became one of the most influential fashion houses with fashion campaigns which are a mode of communication, an enigmatic and exclusive language, inspired by the real world.
What Makes Prada a Defining Presence in the World of Fashion and Luxury?
How did Prada’s success begin?
In 1978, the company was led by their granddaughter, Miuccia Prada, with her husband Patrizio Bertelli. She diversified into ready-to-wear and made a name for herself through the magazine Mademoiselle.
The first Parisian boutique was opened in 1986.
In 1994, she released her menswear line and in 1997, the Prada Sport line. In 2000, the company ventured into beauty and perfumery with the Prada fragrance.
In 2003, the release of the novel titled “The Devil Wears Prada”, in which the editor-in-chief of a famous fashion magazine wore only luxury brand clothes.
The novel was followed by a movie adaptation with Meryl Streep and Anne Hathaway.
The brand has become an indispensable reference in the fashion world. In 2010, revenue reached 2 billion euros.
Today, Prada defines its identity on essential values such as creative independence, transformation, and sustainability. The Group is listed on the Hong Kong Stock Exchange. It owns some of the most prestigious luxury brands in the world, Prada, Miu Miu, Church’s, Car Shoe, the historic Pasticceria Marchesi and Luna Rossa. It designs, manufactures, and distributes ready-to-wear collections, leather goods, shoes, eyewear, and fragrances in more than 70 countries through a network of 633 stores (in 2023) and its retail channels including e-commerce.
In 2023, Gianfranco D’Attis, formerly President Americas at Christian Dior, was appointed CEO. D’Attis is a seasoned executive with a long and successful career in the luxury fashion industry. With his wealth of experience and deep knowledge of the fashion world, he is well-positioned to lead Prada into the future.
Where is the main Prada store?
The brand was founded in Milan, Italy. The brand has maintained a strong connection to its roots and is headquartered in the same city. At the same time, it operates a global network of over 600 stores in over 70 countries.