GRAFF, the British jeweler

GRAFF, the British jeweler

Celebration of beauty

GRAFF, the British jeweler

GRAFF is a British luxury diamond jewelry company founded in 1960. It offers the most beautiful engagement rings with boundless beauty.

The majority of Graff diamonds are laser engraved with unique Gemmological Institute of America (GIA) tracking numbers, which whilst invisible to the naked eye, allow for their origin to be traced.

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Graff’s wedding jewels are timeless in design; necklaces, earrings, pendants, tiaras and Alice bands, the ultimate symbol of grace and femininity set with only the very finest diamonds.

GRAFF, a British luxury jeweler honored for its creations

Creation has always been at the center of Lawrence Graff’s preoccupation, which is why he became a creator, not just a jeweler. Instead of the opportunity to sell 33 rings with only one diamond, He gave up profits and used all of them to make one unique piece. A creation for which he won the prestigious Diamond International Award.

Graff was the first jeweler to receive the Queen’s Award for Industry and Export (now known as the Queen’s Award for Enterprise) in 1973. Since then, the company has won the award four more times.

The Queen’s Awards for Industry and Exports are considered the highest honors for UK companies.

The certificate is awarded on the recommendation of the Prime Minister after a thorough review of each application by an advisory committee of high-level representatives of industry and commerce.

What is the story behind Graff Diamonds, the renowned jewelry house?

Graff Diamonds Ltd, commonly known as Graff, is a prestigious jewelry house established by Laurence Graff in London in the early 1960s. The company specializes in the trade of historic and exceptional gems.

Laurence Graff is born in 1938. He discovered his passion for jewelry at the age of 15 as an apprentice in the Schindler workshop, a London jeweler.  In 1950, at 22, he founded Graff Diamonds Ltd. Starting as a precious stone dealer, he was also a creator.

GRAFF, the British jeweler

He travels the world and creates increasingly important pieces as his international clientele grows.

One day, when he had the opportunity to sell 33 diamond rings. However, he made the decision to use all the diamonds to set them on a single ring to create a dazzling diamond set, regardless of whether the profit would be less. At the age of 28, he won the prestigious Diamond International Award for an exceptional piece made of diamonds and amethysts.

In 1968, by 30, Graff had already become one of the most important jewelry houses in Britain and counted among its clients some of the world’s wealthiest individuals.

Laurence Graff a successful jeweler

What Makes Graff’s Luxury Watch Collection So Exceptional and Acclaimed?

Launched in 2009, Graff launched the “Graff Luxury Watches” collection, manufactured in Geneva, specifically for diamond and watch enthusiasts. Each timepiece in the collection is a work of art, crafted with precision and attention to detail.

Graff diamond watch

In 2010, Graff realized the first movement, the “Graff Calibre 1,” which can be found in the GraffStar GrandDate. The Calibres 2, 3, 4 followed until 2013, with the Graff Calibre 4 integrated into the MasterGraff Ultra Flat Tourbillon.

Graff’s exceptional talent and passion for innovation have made him one of the most celebrated jewelry designers of our time, and his work has won numerous awards and accolades.

More info about GRAFF, the luxury diamond jewelry company


It was founded by British jeweller Laurence Graff in 1960. He is the Chairman of Graff Diamonds International and operates at the top of the diamond jewelry market, with more than 60 retail stores worldwide.

What is GRAFF famous for?

Graff is a British multinational jeweler based in London.  A vertically integrated company, Graff operations comprise the design, manufacture and retail distribution of jewelry and watches.

What are some of the most famous Graff, the British jeweler pieces?

Some of the most famous Graff pieces include the “Graff Pink,” the “Graff Hallucination,” and the “Graff Lesotho Promise.” These pieces, along with many others, have become iconic symbols of Graff’s commitment to excellence in jewelry design and craftsmanship. Other popular pieces include the brand’s stunning diamond necklaces, bracelets, and earrings, as well as its elegant and sophisticated timepieces.

Where is the main GRAFF store?

With a presence that spans the globe, finding a Graff store for your luxury jewelry and timepiece needs is a matter of convenience. Graff has over 35 stores worldwide, including Paris, New York, Monte Carlo, Courchevel, Kyiv, Beijing, Taipei, Abu Dhabi and Seoul. You can visit one of their flagship boutiques located in many of the world’s most prestigious cities, including London, New York, Geneva, Paris, Hong Kong, and many others. Each store is designed to offer the ultimate in elegance and luxury, showcasing the brand’s exceptional collections of diamond jewelry and timepieces. To find the closest Graff store to you, simply visit their website and use the store locator feature. 

What is Graff Diamond Jewellery’s official website?

Whether you’re looking for a timeless piece of jewelry or a luxurious timepiece, you’re sure to find it on the official Graff website.