Always do better than necessary


Piaget, a Swiss watch and jewelry manufacturer, was founded by Georges-Edouard Piaget in 1874. Since 1988, it has been part of the Swiss luxury group Richemont. Notable clients include Jackie Kennedy, Elizabeth Taylor, Andy Warhol, and Sophia Loren.

Piaget’s ateliers preserve and enrich rare skills passed down through generations. Each luxury watch and jewelry creation is crafted like a work of art, showcasing extraordinary craftsmanship every day.

The Art of Jewelry Making

Piaget’s foray into jewelry making in the mid-20th century expanded its legacy of luxury. The brand’s jewelry pieces are crafted with the same precision and attention to detail as their timepieces. From stunning necklaces and bracelets to elegant earrings and rings, each Piaget jewelry piece is designed to be timeless and captivating, showcasing the finest gemstones and precious metals.

What is the history of Piaget ?

Piaget was founded in 1874 by Georges Piaget, a young man from the Swiss Jura Mountains who was passionate about the art of watchmaking. Over the years, Piaget has built a reputation for excellence and innovation, pioneering new techniques and styles that have helped to shape the luxury industry as we know it today. From their early days as a watchmaker, Piaget has always stayed true to its roots, continuing to create exceptional pieces that embody the spirit of Swiss craftsmanship and elegance.

A Timeless Legacy: The Elegant History of Piaget, Swiss Luxury Brand

Piaget is a Swiss luxury brand that was established by Georges-Edouard Piaget in 1874, renowned for its exquisite craftsmanship in the fields of watchmaking and jewelry. In the 1930s, the brand began creating watches for both men and women, and in 1943, it registered its name, solidifying its reputation as a premium timepiece and jewelry brand.

Georges-Edouard Piaget - Always do better than necessary

In June 1959, Piaget opened its first boutique in Geneva. Under the leadership of Valentin Piaget, the brand expanded its expertise to include the use of precious stones, gemstones, and gold. It then ventured into high jewelry and cemented its status as a premier luxury brand.

In 1960, Piaget made history by entering the Guinness Book of World Records with the 12P movement, the thinnest automatic caliber at 2.3mm. In 1964, the brand acquired Baume & Mercier and opened new boutiques, further establishing its reach.

Piaget - Salvador Dali

In 1967, Yves Piaget, then at the helm of the company, formed partnerships with celebrities, including a collaboration with the famous artist Salvador Dali.

In 1988, Piaget was acquired by Compagnie Financière Richemont S.A., the world’s third largest luxury group, which fully acquired the brand in 1993.

In the 2010s, Piaget became a patron of the Château de Malmaison and the Princess Grace Rose Garden in Monaco, and participated in the restoration of the clock tower in Venice.

Piaget Altiplano Ultimate Concept debuts as the world's thinnest mechanical watch

In 2014, the ultra-thin watches accounted for 30% of the brand’s watchmaking segment revenue, while in 2017, jewelry made up 40% of the brand’s revenue.

In early June 2021, Benjamin Comar succeeded Chabi Nouri as the head of the company.

More info about Piaget

Who founded Piaget?

Passionate about watchmaking from an early age, Georges-Edouard Piaget set up his first workshop on his family farm in 1874, when he was just 19 years old. Here he devoted himself to the development of high-precision movements and components.

What is Piaget, and what do they specialize in?

Piaget is a Swiss luxury manufacturer that has been crafting exquisite timepieces and fine jewelry for over a century. Known for their innovative designs and exceptional craftsmanship, Piaget has become a symbol of luxury and elegance, admired by discerning connoisseurs around the world. From their intricate watches and sophisticated jewelry, to their leather goods and writing instruments, every Piaget creation is a testament to their commitment to quality and attention to detail.

What are some of Piaget’s most iconic products?

Piaget has a long history of producing exceptional pieces that are both timeless and contemporary. Some of their most iconic products include their watches, such as the iconic Piaget Altiplano and the sporty Piaget Polo, as well as their fine jewelry, including their breathtaking necklaces, bracelets, and earrings. 

Who owns Piaget?

Compagnie Financière Richemont SA owned the Piaget manufacture since 1988.

Where is the main Piaget store?

In addition to its headquarters, Piaget has boutiques and retail locations around the world, including in major cities such as Paris, New York, London, Hong Kong, and Dubai. These locations offer customers the opportunity to experience the beauty and craftsmanship of Piaget’s creations first-hand and to receive expert advice and assistance from the brand’s knowledgeable staff.

What is Piaget’s official website?

Visit official website