Van Cleef & Arpels
A high jewelry hatching
Van Cleef & Arpels is a French fine jewelry, watchmaking and luxury perfume company founded in 1906 by Alfred Van Cleef and his brother-in-law Salomon aka Charles Arpels in Paris. Since 2000 the house belongs to the Swiss luxury group Richemont.
The pieces are often decorated with flowers, animals, or fairies. They have been worn by famous women like Farah Pahlavi, the Duchess of Windsor, Grace Kelly, Elizabeth Taylor or Eva Perón.
Van Cleef and Arpels perpetuates the values of creation, excellence, and transmission. Each jewelry or watch collection transmits a poetic vision of life, with universal reach.
How Van Cleef & Arpels hatches Jewelry?
Playing with volumes and reliefs, Van Cleef & Arpels brings lightness and movement. Asymmetry brings subtle dynamism to the work, reflecting the vitality of flora, the elegance of ballet flats and the fluid elegance of fabrics.
Van Cleef & Arpels renewed its expertise in precious stones and was recognized for a setting process called Mysterious Serti (Mystérieux Serti), patented in 1933.
This technique consists of crimping precious stones without visible metal claws and requires precise know-how.
The sophistication of this technique meant that it took over 300 hours of work to produce a single clip.