The roman aesthetic sense


Bulgari, the timeless roman aesthetic and signature styles

Experience the exquisite beauty of Bulgari’s iconic pieces, and be transported to the world of eternal elegance and luxury. Immerse yourself in the brand’s latest videos, family origin, rise, and evolution over time. Learn about the signature styles of Bulgari’s designs and indulge in the latest collections that embody elegance and luxury. 

Bulgari is an Italian luxury brand known for its jewellery, watches, fragrances, accessories and leather goods.

Currently part of the LVMH Group, Bulgari was founded in the region of Epirus, Greece, in 1884 by the silversmith Sotirios Boulgaris.

Splendid precious stones, exceptional know-how, modern and dynamic creations is inspired by the Roman aesthetic sense of Bulgari.

What is Bulgari’s family origin?

The Voulgaris were a silversmithing family from the Epirus region of Greece. Whether or not the Voulgaris family of Corfu and the Voulgaris family of the Italian jewelers Bulgari from Epirus share the same paternal line is unclear.

The count Stefanos Voulgaris denied that the Bulgari family of the Italian jewelers family is genealogically related to the Voulgaris family of Corfu.

Bulgari origin

According to chronicles of the Voulgaris family, the “Voulgaris family of Saint Spyridon of Corfu” descend from the royal figures of “barbarian” peoples from the Volga river, who “finally settled in Moesia near the Balkan.

How did Bulgari begin its rise?

In its early years, Bulgari was known for silver pieces that borrowed elements from Byzantine and Islamic art, combining them with floral motifs.

At the time, Paris was the apex of fashion and creativity, and its trends influenced Sotirio’s designs for decades.  Jewels of the early 20s were characterized by platinum Art Deco settings, while those of the 30s featured geometric diamond motifs—sometimes set in combination with colored gemstones. Convertible jewels were also popular during the time, and one of Bulgari’s major piece was the Trombino, a small trumpet-shaped ring.

Bulgari Serpenti - Elizabeth Taylor bracelet watches

During the Second World War, most new jewelry was crafted out of gold, as gems were scarce, and designs became more natural feeling. As the 1940s came to a close, Bulgari introduced Serpenti bracelet-watches.

What are BULGARI’s latest videos?

Discover the highest level of elegance in fine jewelry through the newest videos from Bulgari.

How Bulgari started the 21st century?

The year 2000 was the beginning of an increasingly aggressive period of verticalization for Bulgari, with the acquisition of the luxury watchmaking brands Daniel Roth and Gérald Genta.

It was followed by the takeover of the jewelry firm Crova and of other companies that specialized in leather goods and watchmaking. The opening of the first Bulgari Hotel in Milan in 2004 further confirmed the expansion strategy of the brand, and was the result of a joint venture with Luxury Group, a division of Marriott International.

In 2009, the snake—a motif that appeared in Bulgari collections from the 1960s—re-emerged as the emblem of the Serpenti collection.

In 2011, Bulgari signed a strategic alliance with LVMH Moet Hennessy Louis Vuitton SA, the world’s leading luxury group. Then an acquisition was concluded on 2011. The takeover doubled the size of LVMH’s watches and jewelry unit, which at the time of the acquisition included Tag Heuer timepieces and De Beers diamond necklaces.

Bulgari Serpenti watches collection

How Bulgari celebrated its 130th anniversary?

In 2014, Bulgari celebrated the 130th anniversary of the brand. To mark the occasion, the shop at Via Condotti 10 was “reimagined” by the architect Peter Marino, and reopened. On the same day, the brand donated €1.5 million to the city of Rome for the restoration of the Spanish Steps.

A few months after the Grand Opening, the DOMVS was inaugurated in the redesigned Bulgari boutique, creating a gallery space to house of Bulgari’s Heritage Collection.

Bulgari DOMVS museum heritage collection

In 2017, Bulgari opened a new jewelry manufacturing headquarters in Valenza. The largest in Europe, the Manufacture has been given a Gold LEED (Leadership in Energy & Environmental Design) certification for sustainability in its design.

More info about BULGARI

Is Bulgari and BVLGARI the same?

The company’s name is Bulgari, which is the Italian spelling of the founder’s name, Voulgaris. It takes its name from the birthplace of Bulgari. However, if you see BVLGARI with a “v”, this is based on the spelling of the company logo.

Who owns Bulgari?

The company is owned by the luxury group LVMH since 2011, in a $4.3 billion deal.

What is the history of Bulgari and how has the brand evolved over time?

Bulgari, established in 1884 by Greek silversmith Sotirios Voulgaris, is a luxury brand known for its impeccable jewellery, watches, fragrances, accessories, and leather goods. Over the years, Bulgari has evolved into a global luxury brand, renowned for its innovative designs and exceptional craftsmanship. From its iconic serpent motif to its breathtaking high-jewellery collections, Bulgari continues to set the bar for luxury and elegance.

What are the signature styles of Bulgari’s designs?

The signature style of Bulgari’s designs is characterized by its bold, daring and innovative spirit. From its striking use of color to its unique combinations of precious materials, Bulgari’s designs are anything but conventional. Whether it is a luxurious watch or a breathtaking piece of jewellery, Bulgari’s designs are always one-of-a-kind and embody the brand’s commitment to excellence.

What are the latest Bulgari collections that embody luxury and elegance?

The latest Bulgari collections continue to embody the brand’s commitment to luxury and elegance. From its latest high-jewellery pieces, which are designed to take your breath away, to its latest watches, which are a fusion of style and technology, Bulgari’s latest collections are a celebration of luxury and elegance. Whether it’s a breathtaking diamond necklace or a high-tech smartwatch, each piece is a testament to the brand’s commitment to creating the finest luxury goods.

Jewellery Watch Prize for Bulgari

Grand prix d’horlogerie de Genève 2019 (GPHG)

Jewellery Watch Prize : Bvlgari, Serpenti Misteriosi Romani

BVLGARI, Serpenti Misteriosi Romani

The cuff is also set with diamond scales. The snake’s head is crowned with a 10-carat sapphire from Sri Lanka, its body and scales are adorned with more than 60 carats of diamonds and 35 carats of sapphires.

Ref. 102987


Chronograph Watch Prize for Bulgari

Grand prix d’horlogerie de Genève 2019 (GPHG)

Chronograph Watch Prize : Bvlgari, Octo Finissimo Chronogtaphe GMT Automatique

BVLGARI, Octo Finissimo Chronograph GMT Automatic

Mechanical self-winding
Power reserve: 55 h, 28800 alternations/ hours

Ref. 103068


Where is the main Bvlgari store?

Bulgari’s luxury goods can be purchased at its boutiques around the world, as well as at select department stores and online retailers. To ensure that you are purchasing authentic Bulgari merchandise, it is recommended that you purchase from an authorized retailer. From stunning jewellery pieces to high-end accessories, Bulgari’s luxury goods are available to those who appreciate the finest things in life.

What is Bulgari’s official website?

Visit official website