FENDI

Iconic Designs and Collections

Fendi’s collections are characterized by their bold, innovative designs and high-quality materials. The brand offers a range of products, including ready-to-wear collections for men and women, shoes, accessories, fragrances, eyewear, and home furnishings under the Fendi Casa line.

Continuing the Legacy with Modern Innovation

In recent years, Fendi has continued to innovate under the guidance of the Fendi family and new creative directors. After the passing of Karl Lagerfeld in 2019, Silvia Venturini Fendi took over the artistic direction of the men’s collection, while Kim Jones was appointed as the artistic director of the women’s collection in 2020.

Under Jones’s leadership, Fendi has introduced several innovative collaborations, including the “Fendace” collection with Versace and a partnership with Skims. These collaborations have brought a fresh, modern perspective to the brand while honoring its rich heritage.

The history of the brand began in 1925 in Rome when married couple Adele and Edoardo Fendi decided to specialize in fur and leather goods. The design became popular in his 1940s, first in Rome and then abroad. Adele and Edoardo The brand achieved real success when her Fendi’s five daughters joined the family business.

In 1965, they hired the young German designer Karl Lagerfeld as the brand’s artistic director. The latter is the origin of Fendi’s logo and takes the form of two of his F’s inverted. Fendi created a ready-to-wear collection for women in 1977 under the direction of Lagerfeld.