DIOR, the iconic femininity

Christian Dior’s iconic femininity

The New Look

DIOR, the iconic femininity

Experience the timeless beauty of Christian Dior

Immerse yourself in the world of Christian Dior and its timeless beauty with latest videos, inspiring history, and more. Discover the legacy of the most influential fashion designer of all time.

The company was founded in 1946 by designer Christian Dior. It currently designs and retails leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, makeup, and skin care products. It is part of LVMH Group.

Dior launched his first fashion collection, which went down in fashion history as the “New Look”. The New Look became extremely popular, its full-skirted silhouette influencing other fashion designers well into the 1950s, and Dior gained a number of prominent clients from Hollywood.

Why Christian Dior is the most influential fashion designer?

Christian Dior, the most influential fashion designer of the late 1940s and 1950s, influenced post-WWII fashion with the gorgeous silhouette of his voluptuous New Look.

In May 2019, Creative Director Kim Jones revealed concept sketches for South Korean artists. With the help of other creative directors such as Matthew Williams and Yoon Ahn (Dior’s jewelry director) they incorporated Dior’s iconic feminine, floral designs with industrial-like harnesses and chains.

Christian Dior - New Look - original Bar Suit 1957 version

What are DIOR’s latest videos?

Experience the epitome of elegance with DIOR’s latest videos.

How the Christian Dior success story started?

Christian Dior was born into a French bourgeois family. His industrial father wanted him to study politics. He entered a faculty of political science in 1923 to leave it in 1926, without a diploma.

In 1928, Christian Dior opened an art gallery to exhibit cubist painting and painters such as Salvador Dalí, Matisse, and Picasso.

In 1930, after the Great Depression, his father was ruined and his mother died. His childhood home in Normandy was sold to the municipality, which is now a museum dedicated to him.

In 1934, without any financial support, he was forced to liquidate the paintings in the art gallery for a modest sum. His apartment is seized.  

Christian Dior - 1948 - Fashion illustration sketches

For almost ten years, he lived only on the generosity of his friends and the sale of his sketches, revealing his talent as a designer. In 1935, he began sketching dresses and hats. He ended up being hired as an illustrator by a national newspaper, Le Figaro.

Christian Dior - sketches

In 1938, he was hired as a model maker and designer by a great couturier Robert Piguet, who was called “the prince of fashion” at the time. He celebrated his first success in a black and white houndstooth suit after signing his first three collections. However, World War II broke out and he left Paris.

How did Christian Dior finally succeed?

In 1942, he returned to Paris and worked as an assistant stylist for Pierre Balmain and Lucien Lelon, one of the biggest fashion houses of his time.

By chance, he learns from his contacts that a cotton industrialist, Marcel Boussac was looking for a stylist to relaunch a fashion house he owns. In 1946, Christian Dior proposed he invests in the creation of a new fashion house, which bears his name: “Accept! Accept! You must create the Christian Dior house!

Christian Dior - British twist - sketches

However, it was difficult at first:

There were times when I would be mentally torn apart from furnishing the house, recruiting staff, and creating models, and I would fall into a pile of fabrics in exhaustion.

Christian Dior - New Look - 1947

A year later, in 1947, Christian Dior rocked post-war fashion with the New Look, the iconic femininity!

More info about DIOR

Why is it called Dior?

The fashion house was founded in 1946 by French fashion designer Christian Dior (1905–1957).

Who currently owns Dior?

The fashion house Dior is managed and operated by French businessman Bernard Arnault, who also runs LVMH.

What is Dior’s brand message?

Our House continually reinvents the unique heritage and savoir-faire created by Monsieur Dior. We are avid to share this dream with our customers around the world, the embodiment of Parisian haute couture, infused with the values of excellence, innovation and audacity.

What is Christian Dior’s approach to femininity?

Christian Dior’s approach to femininity is characterized by a celebration of women’s beauty and sensuality. From the brand’s inception in the 1940s, Dior’s designs have featured elegant and flattering silhouettes, accentuated with luxurious materials, intricate detailing, and a soft color palette. The result is a timeless, feminine aesthetic that continues to inspire and captivate women of all ages.

What are the signature styles of Christian Dior’s femininity?

Christian Dior’s femininity is best known for its iconic “New Look” silhouette, characterized by a nipped-in waist and full skirt. The brand’s designs also feature elegant necklines, intricate lace detailing, and a focus on luxurious materials, such as silk and satin. From the iconic Bar Jacket to the timeless Lady Dior handbag, Christian Dior’s approach to femininity is all about creating pieces that are both beautiful and functional.

What are the latest Christian Dior collections that embody femininity?

The latest Christian Dior collections continue to celebrate femininity with a modern twist. From ready-to-wear pieces that showcase the brand’s iconic silhouette to accessories that feature delicate embellishments and romantic details, Christian Dior’s designs always embody a sense of elegance and sophistication. Whether it’s a stunning gown or a chic pair of shoes, each piece is a testament to the brand’s commitment to celebrating women’s beauty.

Where is the main Dior store?

Christian Dior’s collections can be found at its boutiques around the world, as well as at select department stores and online retailers. To ensure that you are purchasing authentic Christian Dior merchandise, it is recommended that you purchase from an authorized retailer. From ready-to-wear pieces to accessories and fragrances, Christian Dior’s feminine designs are available to women who appreciate timeless style and luxury.

What is DIOR’s official website?

Visit official website