The New Look
The company was founded in 1946 by designer Christian Dior. It currently designs and retails leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, makeup, and skin care products. It is part of LVMH Group.
Dior launched his first fashion collection which went down in fashion history as the “New Look”. The New Look became extremely popular, its full-skirted silhouette influencing other fashion designers well into the 1950s, and Dior gained a number of prominent clients from Hollywood. In May 2019, Creative Director Kim Jones revealed concept sketches for South Korean artists, With the help of other creative directors such as Matthew Williams and Yoon Ahn (Dior’s jewellery director) they incorporated Dior’s iconic feminine, floral designs with industrial-like harnesses and chains