Paris, Place vendôme


Maison Boucheron is a French luxury jewellery, founded by Frederic Boucheron in 1858. He won the Gold Medal during the Exposition Universelle. Mainly located in Paris, Place Vendôme since 1893, its direct distribution network is made of 34 shops located all over the world. It is part of Kering Group. The exceptional pieces crafted there are resolutely contemporary, yet perfectly true to the long lineage of Boucheron’s collections.


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Frederic Boucheron in 1858, opened his first store at Palais-Royal, during the heyday of the Second French Empire. He created his atelier in 1866 and a year later won the Gold Medal during the Exposition Universelle (1867).

Paul Legrand (1840-1910) worked as the chief designer for the house of Boucheron from 1863. He is credited with the idea of combining pearls with diamond rondelles, first seen in Boucheron products in 1889. The “rondelle” cut of diamonds was pioneered by Bordinckx.

While Legrand was head designer, in 1879, Boucheron developed a clasp-less necklace, which was part of its show which won a Grand Prix for Outstanding Innovation in a Jewellery Collection at the 1889 World’s Fair.

Legrand was also influential in the design of the “Plume de Paon” (Peacock’s Feather) design, which has featured in Boucheron collections since Legrand and Frédéric Boucheron created it in 1866. It featured in the Point d’Interrogation necklace, which was bought by Grand Duke Alexei Alexandrovich Romanov. This necklace was also featured in the World’s Fair-winning collection.

In 1893, Frédéric Boucheron became the first jeweller to move to Place Vendôme in Paris, where it remains today.

In 1893, Boucheron opened a store in Moscow, later transferred to St Petersburg in 1911; in 1903 a store in London and an office in New York. More store openings followed in Japan in 1973, Shanghai, Dubai in 2005, and finally Hong Kong and Kuala Lumpur in 2006.