The Fall: a photographic project on the edge of a cliff
Discover The Fall, an impressive shoot in a mountainous area
A very beautiful photographic project led by Phillippe Lauer, surrounded by a very efficient team
Photographer Philippe Lauer and his team recently completed a stunning photo shoot in Avoriaz, France. The project, called “The Fall,” featured a model suspended from a rope over a 300 meter cliff. Lauer had been inspired by a motocross star he saw jumping from a cliff the previous year and wanted to combine the artistic and technical sides of photography in the project. The team made sure to prioritize the model’s safety and worked with rope access technicians to ensure everything went smoothly. Lauer used a Sony A7III camera and a Godox kit AD600 to capture the dramatic shots. Despite the challenges and risks, the team was able to get the perfect shots and Lauer is already planning his next ambitious project.
“I envisioned something impressive, a dramatic shot, but all had to be done while respecting health and safety measures.” – Philippe Lauer
In the following video, Philippe Lauer and his team talks about this photographic project:
It took a lot of courage and confidence for Cécile to let herself go above this majestic cliff in Avoriaz.
The Fall project
A friend of mine from a magazine asked me one day if we could collaborate and do something that came out of the ordinary. Something incredible, something that has rarely been seen. Of course, I immediately accepted.
At this point, my mind was full of ideas. The year before, I had seen and met a motocross star jumping from a cliff. At that time, I thought to myself that I had to do something on this incredible sight. I wanted to challenge the artistic side with the technical side of photography.
That year before, I had met with an incredible individual who was highly trained and qualified. I was certain that Raphael would follow me. We agreed on what image I was expecting, as well as discussed all the necessary measures to achieve this whilst keeping the model safe. We often imagine things which are difficult to realize, but at this point everything was clear, and I knew where I was going.
I envisioned something impressive, a dramatic shot, but all had to be done while respecting health and safety measures.
I got in contact with Cecile, who didn’t hesitate to give me the go ahead straight away. Whilst I was explaining how the sequence would unfold, I felt her excitement grow, as if she was searching for this adrenaline rush. We had to agree on how we could proceed safely to the Chute, bearing in mind there will be a 300 meters gap under the cliff and the model will held by a simple piece of cord.
It was not easy to concentrate on taking a perfect shot with all this gap beneath you. The model was very courageous and she immediately what I was expecting from her.
But we had the most stunning weather at the time of the shoot. The temperatures were soaring hot and the light was harsh. After discussing how the day of the shooting would develop, we were all aware that any risks at the time had to be carefully measured, as there was no way we would put anyone in any kind of danger.
I wish to thank the whole team of rope access technicians whom, without the help, none of this would have been possible.
I am looking to the next challenge with even crazier projects. You are all incredible.
To my team, thank you.
I made a phone call to Raphael. I told him,
listen: I need to do this project.
At first, he thought it was a plastic doll. We didn’t understand each other, it was funny.
You should know It’s 300 meters (1’000 ft) high there.
I had expectations for this image, and he was looking for safety. So we had to agree between what I was looking for and what was safe enough.
There was still 300 meters (1,000 ft) of cliff. So we had no room for error.
Respect to Cécile who let go. And to be honest, I don’t think there are many who is able to do what she did.
For this project, I was told they were looking for
a person who inhabits someone dropping off a cliff, someone who is very glamorous, someone very reckless.
What attracted me the most to the project,
was the reckless aspect, the overtaking side, the challenge.
Nothing was left to chance. Everything had been perfectly orchestrated, perfectly calculated.
There was nothing left but to go. That’s why I was totally confident. There was a team behind, who did a great job. This gave me complete confidence.
That was still beyond my hopes, far beyond my expectations.
I was scared!
I was afraid, but I was confident. I had a very reassuring team.
It’s breathtaking, It’s full of emotions,
I can’t wait to doing this again in a next amazing project.
Show must go on!
It’s wonderful what she has done.
She’s super brave to have done that.
This cliff already has a story.
The buildings next to it have a crazy view. These constructions were made precisely to take advantage of this view.
Taking a picture there, adds even more
to the legend of this mountain.
Avoriaz is a French mountain resort located in the territory of Morzine, Haute Savoie, between Thonon (Geneva lake), Cluses and Chamonix Valley. Avoriaz is a resort on the main circuit of one of the largest skiing areas in the world, Les Portes du Soleil, named after a pass between France and Switzerland. The entire Portes du Soleil offers between 650 and 700 km of piste and more than 200 lifts. The 3 original architects of Avoriaz have all won awards for their work such as the Académie des Beaux Arts, the Equerre d’Argent and silver medal from the Architectural Académie.
Based on an original idea by Philippe Lauer
Artistic Director: Philippe Lauer @philippe_lauer
Photographer: Philippe Lauer @philippe_lauer
Artistic Direction Assistant: Caroline Delabie @enilorac_5
Model : Cécile @mamzelle.cnc
Rope Access Manager: Raphaël Gritti
Rope Access Assistant: Florent Mardargent
Rope Equipment: Les Cordistes Chablaisiens @les_cordistes_chablaisiens
Director (video & editing): Michael Bouvard @Michael_Bouvard
Drone Pilot: Thomas Arneodo @thomasarneodo
Couture Stylist: Hélène Cloutier @heleneavo
1st Light Assistant: Yann @yunphotos11
2nd Light Assistant: Jonathan Béglet
Photographer Assistant: Simon Cloutier @aaa.simon.cloutier
Translation: English (Camilia @camiyya), Chinese (Ning)
Music remixed from Drums And Percussion (Epic Music World) & Max Epic Music – The best of percussion (Hunter Max)
Camera Equipment: Sony A7III @sony – Godox kit AD600 @godox
Project Partners :
Luxury & Fashion Media: Le Club de l’élégance @clubdelelegance
Rope Access: Les Cordistes Chablaisiens @les_cordistes_chablaisiens
Video: MB Media Diffusion
Ski School: Ecole de ski 360 International @360_ski_school_esi
Lounge: Le Roc Avoriaz @lerocavoriaz @leloungeroc
Real Estate: Avoriaz Holidays @avoriazholidays
Ski Resort: Avoriaz Portes du Soleil @avoriaz1800_officiel
Ski Resort: Morzine Avoriaz Portes du Soleil @morzineofficiel
Swiss Media: Valeur Suisse Institut @valeursuisse
Restaurant: Le Trainô @le_traino_avo1800
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