Luxury exhibitions

What are luxury fairs ?

The Luxury Trade Fair provides a space for brand communication visibility and awareness.

Trade fairs enable many qualitative exchanges. Fairs and exhibitions are ideal places to discover new luxury products and prestigious services.

Luxury fairs are exhibitions that showcase high-end products and services, such as fashion, jewelry, watches, cars, and real estate, to a select audience.

These events are typically invitation-only and aim to create a luxurious and exclusive atmosphere.

They differ from regular trade shows in that they focus on the upscale market and often feature a wide range of luxury brands under one roof.

Luxury trade shows help luxury brands to establish or maintain their reputation.

As a barometer of the luxury market, they also give an indication of consumer preferences and purchasing habits.

Examples of luxury fairs are:

• Baselworld, is a major watch and jewelry fair held annually in Switzerland.
• Salon International de la Haute Horlogerie (SIHH) is a luxury watch show held annually in Geneva.
• Salon Privé is a luxury car show held annually in London.

Luxury fairs have a long and illustrious history dating back to the Middle Ages. In medieval Europe, fairs were held in major trading centers, such as Champagne and Frankfurt, where merchants from all over Europe gathered to sell their wares.

As trade and commerce continued to develop, so did the concept of luxury fairs. In the 17th and 18th centuries, luxury fairs began to take shape in cities such as Paris, London, and Venice. These fairs offered a platform for the latest in high-end fashion, jewelry, and other luxury goods, and attracted buyers and collectors from around the world.

The first international luxury exhibition was held in Paris in 1855, and it featured displays of fine art, luxury goods, and technological innovations.

The exhibition was a huge success and set the standard for luxury exhibitions for many years to come.

Throughout the 19th and early 20th centuries, luxury fairs continued to evolve and expand, with new fairs being established in cities such as New York, Berlin, and Shanghai. 

In the mid-20th century, luxury exhibitions became increasingly popular, with cities such as New York, London, and Milan hosting major events.

Art Basel

The world’s premier modern and contemporary art fair Art Basel is the world’s premier modern and contemporary art fair, featuring works from over 4,000 artists and attracting over 90,000 visitors each year. The fair takes place in Basel, Switzerland, as well as Miami Beach, Florida, and Hong Kong. Art Basel is known for its diverse range of works, including paintings, sculptures, installations, and performances.

Salon International de la Haute Horlogerie (SIHH)

The world’s most prestigious watch fair Salon International de la Haute Horlogerie (SIHH) is the world’s most prestigious watch fair, featuring the latest and most exclusive timepieces from the world’s top watchmakers. The fair takes place in Geneva, Switzerland, and attracts over 20,000 visitors each year. SIHH is known for its focus on innovation, craftsmanship, and design.

Paris Fashion Week

The world’s most prestigious fashion event Paris Fashion Week is the world’s most prestigious fashion event, featuring the latest collections from the world’s top designers. The event takes place twice a year in Paris, France, and attracts over 100,000 visitors each year. Paris Fashion Week is known for its focus on haute couture, ready-to-wear, and accessory designs.

Monaco Yacht Show

The world’s most prestigious yacht show Monaco Yacht Show is the world’s most prestigious yacht show, featuring the latest and most exclusive superyachts from the world’s top shipyards. The show takes place in Monaco and attracts over 30,000 visitors each year. Monaco Yacht Show is known for its focus on luxury, innovation, and design.

Pebble Beach Concours d’Elegance

he world’s most prestigious classic car show Pebble Beach Concours d’Elegance is the world’s most prestigious classic car show, featuring the rarest and most valuable cars from around the world. The event takes place in Pebble Beach, California, and attracts over 200,000 visitors each year. Pebble Beach Concours d’Elegance is known for its focus on elegance, style, and history.

Masterpiece London

The world’s most prestigious cross-collecting fair Masterpiece London is the world’s most prestigious cross-collecting fair, featuring the finest works of art, design, jewelry, and antiques from around the world. The fair takes place in London, England, and attracts over 40,000 visitors each year. Masterpiece London is known for its focus on quality, rarity, and craftsmanship.