LES AMBASSADEURS

Luxury Watch Retailer

Leading Swiss retailer Les Ambassadeurs is an official and authorised retailer for a large selection of watches from over 35 renowned international partner brands.

Discover the Luxury of Les Ambassadeurs: Haute Horlogerie and Fine Jewelry

Les Ambassadeurs is renowned for its extensive selection of luxury watches and jewelry. Founded in 1964, the retailer has established itself as “The Leading House of Leading Brands,” offering an unparalleled shopping experience in the world of haute horlogerie.

Key Details

Boutiques: Les Ambassadeurs operates five boutiques in prime locations across Switzerland – Geneva, Zurich, Lugano, St. Moritz, and Lucerne near the Chapel Bridge landmark.
Brands: They carry over 40 prestigious international brands, including Roger Dubuis, Vacheron Constantin, Urwerk, Zenith, Breguet, Longines, Hermes, Hublot, Bovet, A. Lange & Söhne, Audemars Piguet, Jaquet Droz, Chanel, Franck Muller, Panerai, Omega, Jaeger-LeCoultre, Girard-Perregaux, Bell & Ross, Cartier, Greubel Forsey, Jermen & Stübi, Blancpain, and Breitling.
Online Shop: In addition to their physical boutiques, Les Ambassadeurs offers an online shop with over 4,300 luxury watch models.

Network of Boutiques in Key Cities

Les Ambassadeurs’ network of boutiques in Switzerland’s key luxury destinations – Geneva, Zurich, Lugano, St. Moritz, and Lucerne – ensures a premium shopping experience. These strategically located boutiques reinforce their reputation as a leading luxury retailer.

Premium Positioning Strategy

In recent years, Les Ambassadeurs has deliberately repositioned itself towards the ultra-high-end segment, aligning with the evolving Swiss watch market trends. This premium positioning helps them stand out in the competitive luxury watch and jewelry market.

Authenticity and Quality Assurance

As an official and authorized retailer, Les Ambassadeurs guarantees the authenticity and quality of all the prestigious brands they carry. Their status as an authorized retailer ensures customers receive genuine products backed by the manufacturer’s warranty.

International Expansion

After establishing a strong presence in Switzerland, Les Ambassadeurs has begun its international expansion. A key milestone was the opening of a flagship boutique in Luxembourg in 2019, marking the brand’s first step beyond Swiss borders.