LVMH and Accor Partner to Elevate the Legendary Orient Express
Orient Express Reimagined: LVMH and Accor’s Luxury Travel Partnership
In a move that promises to redefine the landscape of luxury travel, two titans of the industry, LVMH and Accor, have announced a strategic partnership to propel the legendary Orient Express into a new era.
This collaboration melds the unparalleled expertise of LVMH in luxury products and services with Accor’s distinguished heritage in high-end hospitality, heralding an exciting future for this storied brand.
A Legacy of Elegance and Adventure
Since its inaugural journey in 1883, the Orient Express has been synonymous with elegance, sophistication, and adventure. Its opulent carriages have carried royalty, dignitaries, and discerning travelers across Europe, making each journey a memorable experience of unparalleled luxury. Acquired by Accor in 2022, the brand is set to expand its legacy with innovative projects that continue to epitomize its historical grandeur.
Expanding Horizons: New Ventures in Luxury Travel
The renewed vision for the Orient Express includes the launch of new trains, hotels, and yachts by 2026. These ventures are designed to meet the highest standards of luxury and exclusivity, promising extraordinary experiences for those who seek the exceptional.
Trains: Reimagined Orient Express
The revival of the iconic Orient Express train will once again offer travelers a journey steeped in history and luxury. With meticulously restored carriages and state-of-the-art amenities, this experience will blend the charm of the past with modern-day comforts.
Luxurious Hotels in Iconic Cities
The brand’s expansion includes the opening of luxurious hotels in iconic cities such as Rome and Venice. These establishments will offer a haven of elegance, with bespoke services and exquisite design that reflect the timeless spirit of the Orient Express.
Orient Express Yacht to Debut in 2026
In a groundbreaking addition, the first Orient Express yacht is set to sail in 2026. Constructed at the renowned Chantiers de l’Atlantique, this vessel will provide an exclusive maritime experience, combining the thrill of the sea with the sophistication of luxury travel.
LVMH’s Unmatched Expertise
LVMH Elevates Orient Express with Unmatched Luxury and Expertise
LVMH’s involvement brings a new level of excellence to the Orient Express. Known for its portfolio of prestigious brands, LVMH’s expertise in luxury hospitality is exemplified by the Venice Simplon-Orient-Express and other high-end travel experiences managed by Belmond. This partnership will enhance the Orient Express’s offerings, ensuring that each journey, stay, and sail is imbued with unmatched quality and creativity.
Bernard Arnault Celebrates LVMH and Accor’s Partnership
Bernard Arnault, Chairman and CEO of LVMH, expressed his enthusiasm for the partnership: “Orient Express embodies adventure and elegance from its origins. Its name is now part of our cultural heritage and remains a source of inspiration for the greatest artists. We are thrilled to join Accor in accelerating the revival of this travel emblem. Each of our groups will bring the best of their expertise to elevate the Orient Express to the pinnacle of hospitality.”
Accor’s Vision for Luxury and Lifestyle
Accor’s Luxe and Lifestyle division boasts a collection of luxury houses with a centennial heritage in hospitality and haute gastronomy. The group’s remarkable portfolio, including names like Raffles, Fairmont, and Potel & Chabot, is known for reinventing the luxury experience for a clientele that demands excellence and uniqueness.
A Promising Future
The partnership between LVMH and Accor is more than a business deal; it is a shared commitment to excellence and innovation in luxury travel. As the Orient Express embarks on this exciting new journey, it promises to continue its legacy of elegance, adventure, and extraordinary experiences.
A Bold New Chapter for Orient Express
Sébastien Bazin, Chairman and CEO of Accor, shared his vision: “Since its creation 140 years ago, the Orient Express has been a legend, drawing from its roots and dreamlike universe to continually look forward. With LVMH, we are opening a new chapter in this incredible journey, aiming to explore new horizons and embody the boldness and creative passion that drive us. We are delighted that LVMH brings its exceptional expertise to continue pushing the boundaries of this legendary brand.”
Architect Maxime d’Angeac’s Vision for the Future
In parallel with these exciting developments, architect Maxime d’Angeac has undertaken the reimagining of the Orient Express train design. Blending Art Deco, Empire, and contemporary styles, d’Angeac aims to create a timeless and luxurious atmosphere that pays homage to the train’s rich history while offering modern comforts. The first cars of this newly designed train are expected to debut in 2024, coinciding with the Paris Olympic Games, offering a perfect blend of tradition and innovation.
Embracing Art and Culture
The collaboration between LVMH and Accor also emphasizes the cultural significance of the Orient Express. Bernard Arnault highlighted how the brand has been a source of inspiration for artists and an integral part of cultural heritage. This partnership not only aims to push the boundaries of luxury travel but also to preserve and celebrate the artistic legacy associated with the Orient Express.
For more information on this exciting collaboration and future projects, visit LVMH News on Orient Express collaboration.
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