Jacob & Co creates the most precious mask in the world: 3,040 diamonds!
The (beautiful) side effects of the Covid-19 crisis
The Jacob & Co. Diamond Mask
Not sure that it is the most effective from a health point of view, but it shows that the mask has indeed become, during this crisis, a fashion accessory. Nor is it sure whether it is enough to allow the luxury industry to emerge from the economic gloom, but it indicates that innovation and creativity remain safe values for adapting to these new contexts.
In any case, a great communication operation signed by Jacob & Co which will undoubtedly a very good topic of conversation in the Marketing departments. Perhaps we will witness an escalation of surprises in the coming months?
Record broken with the most expensive luxury mask in the world!
This product has been named The Diamond Face Mask. It is designed like a mesh rib, all in white gold set with 3’040 diamonds! With a weight of 1,569 kg, it could indeed be used in medieval duels for wealthy knights. Jacob & Co was inspired by the pattern of a medical mask. The supple and silky mesh naturally follows the shape of the face. But it must be worn over a more medical mask if you want to seek a usual protective effect.
Le masque le plus précieux au monde : 3’040 diamants !
Record battu avec le masque de luxe le plus cher au monde !
Pas sûr qu’il soit le plus efficace d’un point de vue sanitaire, mais il démontre qu’effectivement le masque est devenu, le temps de cette crise, un accessoire de mode.
Pas sûr non plus qu’il suffise à permettre à l’industrie du luxe de sortir de la morosité économique, mais il dénote que l’innovation et la créativité restent des valeurs sûres pour tenter de s’adapter à ces nouveaux contextes.
En tout cas, une belle opération de communication signée Jacob & Co qui fera sans aucun doute jaser dans les Directions Marketing. Peut-être assisterons-nous à une surenchère de surprises dans les mois qui viennent ?
Ce produit a été nommé The Diamond Face Mask (Le masque de diamant) . Il est fabriqué dans l’esprit d’une côte de maille, tout en or blanc serties d’innombrables diamants : en tout 3’040 ! Avec un poids de 1,569 Kg, il pourrait effectivement servir à des duels médiévaux pour chevaliers fortunés. Jacob & Co s’est inspiré du patron d’un masque médical. Le maillage souple et soyeux épouse naturellement la forme du visage. Mais il doit être porté au-dessus d’un masque plus classique si l’on veut rechercher un effet protecteur habituel.
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